Curriculum Vitae

Working remotely as a freelancer, applying my skills in graphic and web design, including consultation, for various clients.

I primarily focused on web & digital needs of my client. I worked with copywriters to develop extensive email campaigns for pre and post purchase consumer audiences, dealers and members of the trade. I worked with data analytics teams to optimize SEO and User Experiences of the main site and inner pages to place my client more competitively on the SERP. I've designed entirely new web landing pages and mobile app experiences, for example, for the launch of a product or launch teaser. I conducted research into our targeted audiences and competitors to provide solutions to make my client compete more fiercely within the market. I've also exercised branding design, packaging design, layout and brochure design, animated GIFs, video editing, illustration, and project management.

I had a unique role as an Account Coordinator and Graphic Designer/ Production Artist.

As a Creative, I created marketing materials for clients like CareCredit, Insellerate, DaVita, and Refuge for Women. I designed or edited direct mailing campaigns, brochures, emails, videos in After Effects, digital and print ads. I was often involved in the print production process as I would revise art, upload to vendors and review proofs for quality checking.

As an Account Coordinator, I managed the CareCredit dental market account and served as the bridge from client to creative. I was responsible for carrying out projects from concept to completion, and ensuring all the needs of the Client have been met in between. I maintained a trustworthy relationship and served as the main point of contact for the Client and made efforts to keep projects on time, budget and strategy.

I created marketing materials for this non-profit organization of 36 national chapters (volunteer led by U.S. military veterans and patriots) in the form of printed, digital and interactive media within the organization's branding. I designed brochures, flyers, and several items for an annual conference, such as coins, badges, social media posts, and a 20 page event booklet.

The most interesting part of working here was designing for a unique dual audience of military veterans and real estate agents. I enjoyed working here because I felt like I could stand behind the cause and felt like I was helping to make an impact in people's lives.

When working with Leatherman BioConsulting, Inc. I got to work with two incredibly smart biologists who run a small business in my home city, Yorba Linda. The company sought out my services to rebrand their company in all areas from a redesign of their logo to building their website on Wix.

Starting with the logo, I carried out that new identity to many other areas of their business to produce a cohesive branding identity. The idea behind the new branding was to illustrate the marriage of the company's expertise and related services in both plants and wildlife, which are also the individual strengths of the two founders, Mr. and Mrs. Leatherman respectively.

I worked with students in Computer Graphics, an ECS (Computer Science and Engineering) course. They were learning the basics of HTML and CSS as well as applicable methods of javascript to make functional websites. My role was to educate them about the importance of design and user experience.

Coming from a design background with front-end development knowledge, my job was to create high-fidelity concepts of websites to fit their project assignment criteria. They then take my design and assets I create and provide, and they construct it to match the mockup to the best of their ability. What I enjoyed most about this job was collaborating with students I wouldn't have normally been able to work with within my own major.